People can switch channels whenever advertisements are displayed, people can turn off radio whenever their favorites programs are interrupted by various advertisements and people can turn pages of a newspaper if they see full page ads but people look for interesting outdoor signage whenever they are stuck on some traffic jams. While driving you will surely try to ignore various outdoor advertising banners but somehow you will take the glimpse of those ads from the corner of your eye. This is when properly design graphical outdoor displays can do the magic.
Remember that images are easily absorbed by humans and text takes some time to absorb. This is why it is suggested that you include least amount of text in your outdoor displays and include graphics which conveys your message without confusing the viewer. Be rest assured that if your outdoor signage conveys your message clearly without being confusing then the viewers will surely visit your store. In addition graphics should be used outside your store front to display any sale or promotions you running. The outdoor sidewalk signs or outdoor banner stands are great for these types of outdoor sale promotions.
Banner Stand Then and Now
13 years ago
